[Luxus Magazine] The 7 best back-to-school fashion campaigns

Throughout September, fashion houses unveiled their advertising campaigns for the winter and summer seasons. From Balmain to Balenciaga and Stone Island, we take a look back at seven striking advertising campaigns.

 

Naomi Campbell, Gisele Bündchen, Kendall Jenner, Isabelle Huppert, Liam Gallagher… It’s been an eventful autumn for the communications departments of fashion brands. Whether the set designs are ultra-worked or studio-based, these campaigns have put the spotlight on major celebrities to promote their forthcoming winter or summer collections.

 

Celine

 

 

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Une publication partagée par CELINE (@celine)

 

For spring-summer 2025, Celine is unveiling a very British wardrobe. To showcase these clothes, the brand travelled to the English gardens of Holkham Hall, an 18th-century country house owned by the Earl of Leicester. Artistic director Hedi Slimane was in charge of both photography and styling for the shoot. He unveiled a very preppy wardrobe in an aristocratic atmosphere featuring statues, ponds for paddling and a piano in a princely setting. The perfect combo to represent a certain elitist youth attending the top universities. The same goes for the campaign dedicated to preppy, sophisticated women, photographed in Compiègne.

 

Click here to read the full article on Luxus Magazine.

 

Featured photo : © Hugo Boss

Picture of Pauline Duvieu
Pauline Duvieu
Fashion, hotels, gastronomy, jewelry, beauty, design... Pauline Duvieu is a journalist specializing in luxury and the art of living. Passionate about the high-end spheres that arouse emotion, she loves to describe the creations of the houses and tell the stories of the talents she meets.
Luxus Magazine Automne/Hiver 2024

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