[Luxus Magazine] Supermodels: timeless icons before Instagram

Star models from the 80s-90s continue to inspire the world of fashion. These icons of an era still fascinate, as shown by the recent Apple series.


The Supermodels never cease to fascinate. This Monday, January 22nd, Claudia Schiffer graces the cover of Grazia to talk about her upcoming film as a producer. Just four days earlier, Kate Moss celebrated her 50th birthday, still in the spotlight. These iconic women have made a comeback since 2023, featuring in new covers of major magazines, fashion shows, collaborations, and even a documentary series in their honor.


The Global Phenomenon of the 90s


Since the 30s, models had already begun to enjoy some notoriety. But it was not until the 1980s that the phenomenon of Supermodels really took off. Their strong personalities added to their extraordinary beauty to provide spectators with a real show, becoming emblematic of an entire era. “Broadcast channels, especially television, helped amplify the impact of fashion, where designers and fashion houses entered the daily lives of a much broader audience than the traditional runway audience,” describes Serge Carreira from the Fédération de la Haute Couture et de la Mode.


Three models initially emerged to form “The Trinity”, namely Naomi Campbell, Linda Evangelista, and Christy Turlington. Claudia Schiffer, Cindy Crawford, and Tatjana Patitz joined them to form the Big Six. Together, they made up a diverse group, allowing the audience to better identify with these true stars, symbols of female power and sisterhood, marking the carefreeness of an entire era. “When we went to Saint-Barth to take photos, I told the girls we weren’t there to work, not obsessed with the shoot. We weren’t in a hurry. They had to be rested, comfortable, happy, not stressed,” recalls photographer Gille Bensimon.


The immense popularity of these supermodels strengthened their positions with brands, ensuring significant sales simply by their presence. The top models had an extraordinary power and aura. “I won’t get up for less than $10,000 a day,” Linda Evangelista once declared.


Sublime, Powerful, and Timeless Women


Read full article on Luxus Magazine by clicking here.

Featured photo : ©Peter Lindbergh

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The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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