At a time when a large proportion of the younger generation is focusing on well-being, there is a growing trend in the world of beverages: matcha tea. Here’s a look at this taste craze, which continues to spread to the four corners of the globe and into the digital world.
With its milky green colour, matcha tea can be found in the bowls of many trendy cafés where young people spend a few hours in the city. Considered a healthier alternative to coffee, this beverage has a rich history behind it. The very first green tea seeds were exported from China to Japan by a monk in the 12th century. Planted in the grounds of a temple in Kyoto, they were ground and introduced into the monks’ tea ceremonies.
Praised for its ability to promote zenitude and calm, matcha was quickly adopted by the religious community in the Land of the Rising Sun. Its name ‘cha’ means tea and ‘ma’ means powder in Japanese. Its consumption then became popular among the elite and the samurai, then in the 16th century in the traditional ceremonies still practised today.
Matcha tea in every coffee shop
After conquering Japan and Asia, matcha tea has been adopted by wellness enthusiasts. This green powder mixed with water and milk has found its way into the coffee shops of the world’s major cities, thanks to the impetus of the giant Starbucks, which put the drink on its menu as a good precursor. Aficionados of its aromatic, astringent taste and velvety texture have come to appreciate its antioxidant properties and its richness in vitamins and minerals.
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