In 2013, the Kering Group, formerly known as PPR, initiated a major transformation by adopting a new name that resonates with its roots, history, and values. In 2023, Kering proudly celebrates its 10th anniversary. Let’s explore together the fascinating history and commitments that have shaped this iconic brand of creative and timeless luxury.
In 2013, the Kering Group, formerly known as PPR, reinvented itself, adopting a new name that reflects its roots, history, and values. François-Henri Pinault, the CEO of Kering, spoke of a desire to move forward while remaining true to its foundations.
In 2023, Kering celebrates its 10th anniversary with the advertising campaign “Empowering Imagination,” which reflects its vision of luxury based on the freedom of creation and expression. Launched in September 2023, “Empowering Imagination” highlights the group’s commitment to innovation and creativity.
“Kering constantly innovates, imagines, and encourages all forms of boldness, with the freedom to create and explore new ideas while forever embracing its heritage and the history that fuels this momentum,” emphasizes François-Henri Pinault, the CEO of Kering.
A Story of Growth and Vision
The history of Kering dates back to 1962 when François Pinault, the father of François-Henri, founded Établissements Pinault, a small timber trading company based in Rennes. Over the years, the company grew and diversified, eventually becoming a leader in specialized retail distribution. This marked the birth of the Pinault-Printemps-Redoute group, which soon became PPR.
In 1999, Pinault-Printemps-Redoute took its first steps into the luxury industry by acquiring a 42% stake in the Gucci luxury group and 100% ownership of Yves Saint Laurent. In 2005, François-Henri Pinault took the reins of the group and embarked on its radical transformation into a major player in the luxury sector.
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Photo à la Une : ©Kering
