[Luxus Magazine] Jörg G. Bucherer: portrait of the former head of the watch retailer, who passed away this year

Representing the third generation of the Bucherer family, Jörg G. Bucherer passed away on Monday 6 November 2023. The former head of the watch and jewellery retailer sold the company to Rolex a few months ago. After taking the helm in 1977, he played a major role in the company’s expansion.


On Monday 6 November, the world of watchmaking and jewellery learned of the death of Jörg G. Bucherer, one of the world’s most famous watchmakers. Bucherer, one of the industry’s leading figures. Discreet and visionary, he was a third-generation descendant of founder Carl-Friedrich Bucherer.

Carl-Friedrich Bucherer founded the company in 1888 with his wife Luise, opening its first boutique in Lucerne. In 1919, Carl-Friedrich Bucherer presented his first collection of watches. Five years later, his son Ernst Bucherer signed a highly strategic partnership with Hans Wilsdorf, the founder of Rolex. Bucherer now distributes this young but fast-growing company, now known as the most highly-regarded brand in the watch industry.


Jörg G. Bucherer, the commercial impact of a businessman


In 1977, Jörg G. Bucherer took over the management of the firm. From then on, he put in place a plan for expansion around the world. From Austria to Germany, via Paris, where he opened the world’s largest watch and jewellery shop in 2013, Jörg G. Bucherer developed the family business that had become a household name. Bucherer is developing the family business, which is making a name for itself with an increasingly diverse clientele. The adventure continues in Great Britain, the United States and Denmark.


Click here to read the full article on Luxus Magazine.

Featured photo : Jörg G. Bucherer © Olivier Hauser – Bucherer

Picture of Pauline Duvieu
Pauline Duvieu
Fashion, hotels, gastronomy, jewelry, beauty, design... Pauline Duvieu is a journalist specializing in luxury and the art of living. Passionate about the high-end spheres that arouse emotion, she loves to describe the creations of the houses and tell the stories of the talents she meets.

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