[Luxus Magazine] Jimmy Choo: the shoe myth

Happy birthday Jimmy Choo! The designer and shoe icon celebrates his 75th birthday on Wednesday 15 November 2023. We take a look back at the history and career of one of the world’s most iconic luxury brands.


Its name, which has given rise to a veritable myth, is ultra-famous around the world, yet it was born of a mistake. On 15 November 1948, little Jimmy was born in Penang, Malaysia. Although his original name was supposed to be Jimmy Chow Yeang Keat, it was misspelt on his birth certificate, losing the “w” in favour of an “o”.


Shoes: a family affair


Jimmy Choo grew up surrounded by leather workshops and the scent of leather. His father was a shoemaker who made his own shoes, teaching his son the secrets of shoe-making and instilling in him a passion for shoes. At the age of 11, Jimmy Choo designed his first pair of shoes. A vocation that has never been extinguished since.


A few years later, the budding artist took off and moved to London, encouraged by his parents. He studied at Cordwainers Technical College, where he honed his skills in shoe design. In 1983, despite some financial difficulties, Jimmy Choo graduated with honours.


Three years later, in 1986, the designer opened his first boutique where he developed his own artistic vision. His creations were immediately spotted by professionals and magazines, including Vogue UK, which selected his shoes for a photo shoot. This was a major recognition for Jimmy Choo, who began to build up a renowned clientele. Shoemaker to Lady Di, the Princess of Wales, he delivered pairs to celebrities the world over, including Madonna, Kylie Minogue, Janet Jackson and Katie Holmes.


Click here to read the full article on Luxus Magazine.

Featured photo: © Instagram profjimmychoo

Picture of Pauline Duvieu
Pauline Duvieu
Fashion, hotels, gastronomy, jewelry, beauty, design... Pauline Duvieu is a journalist specializing in luxury and the art of living. Passionate about the high-end spheres that arouse emotion, she loves to describe the creations of the houses and tell the stories of the talents she meets.

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