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[Luxus+ Magazine] Diversification of the visual arts at the heart of brand communication

 

 

 

 

 

 

 

 

 

 

 

 

 

[Luxus+ Magazine] Diversification of the visual arts at the heart of brand communication

With the digital and the consecration of social networks, we have been witnessing a surge of visual content for several years. From Instagram feeds to site pages, via Snapchat, Facebook, Tik Tok…., photographs and videos are taking a predominant place in daily communication.

 

In a society of the instantaneous, hyperconsumption and hypercommunication, in which the diffusion of excessive visuals is the primary food of commercial companies, each photograph quickly becomes obsolete after it is put online. As a result, they get lost in an ocean of similar content. In this context, the use of various forms of artistic creations injects originality, diversity and uniqueness to the interaction tools of luxury brands.

 

Whether by using ancestral techniques such as Indian ink with a brush and pen or by adapting to modern tools with illustration on a graphic tablet, the works created stand out from the crowd. Between pencil, paint, felt-tip pen, collage, digital brushwork, motion design…. from static creations to cartoons, the contents open the door to a multitude of experiences and creative visual pleasures.

 

Whether by using ancestral techniques such as Indian ink with a brush and pen or by adapting to modern tools with illustration on a graphic tablet, the works created in this way stand out from the crowd.

 

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Between pencil, paint, felt-tip pen, collage, digital brushwork, motion design…. from static creations to cartoons, the contents open the door to a multitude of experiences and creative visual pleasures.

 

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Featured photo : Watercolor by Hossein Borojeni for © Katerina Perez

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