[Luxus+ Magazine] Diversification of the visual arts at the heart of brand communication

[vc_row][vc_column][vc_column_text]

With the digital and the consecration of social networks, we have been witnessing a surge of visual content for several years. From Instagram feeds to site pages, via Snapchat, Facebook, Tik Tok…., photographs and videos are taking a predominant place in daily communication.

 

In a society of the instantaneous, hyperconsumption and hypercommunication, in which the diffusion of excessive visuals is the primary food of commercial companies, each photograph quickly becomes obsolete after it is put online. As a result, they get lost in an ocean of similar content. In this context, the use of various forms of artistic creations injects originality, diversity and uniqueness to the interaction tools of luxury brands.

 

Whether by using ancestral techniques such as Indian ink with a brush and pen or by adapting to modern tools with illustration on a graphic tablet, the works created stand out from the crowd. Between pencil, paint, felt-tip pen, collage, digital brushwork, motion design…. from static creations to cartoons, the contents open the door to a multitude of experiences and creative visual pleasures.

 

Whether by using ancestral techniques such as Indian ink with a brush and pen or by adapting to modern tools with illustration on a graphic tablet, the works created in this way stand out from the crowd.

 

Between pencil, paint, felt-tip pen, collage, digital brushwork, motion design…. from static creations to cartoons, the contents open the door to a multitude of experiences and creative visual pleasures.

 

[…]

 

Featured photo : Watercolor by Hossein Borojeni for © Katerina Perez[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_cta h2=”Retrouvez l’intégralité de cet article sur magazine.luxus-plus.com” txt_align=”center” add_button=”bottom” btn_title=”LIRE PLUS !” btn_color=”black” btn_size=”lg” btn_align=”center” btn_button_block=”true” btn_link=”url:https%3A%2F%2Fmagazine.luxus-plus.com%2Fles-grandes-collaborations-de-lhistoire-de-la-mode-et-du-luxe-episode-3-virgil-abloh-la-superstar-des-co-brandings%2F|”][/vc_cta][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]

Tags

Picture of Celia Mastorchio-Fabbri
Celia Mastorchio-Fabbri
[EN] CÉLIA MASTORCHIO-FABBRI IS AN ARTIST AND PROFESSIONAL OF DIGITAL COMMUNICATION. GRADUATED FROM AN ESC IN LUXURY BUSINESS, SHE WROTE A BOOK ON ARTKETING AND LEGITIMATE COLLABORATIONS BETWEEN ART AND LUXURY. HAVING ACQUIRED HER SKILLS WITH SEVERAL BRANDS, NOTABLY BETWEEN LONDON AND PARIS, THROUGH A DIGITAL AGENCY, SHE WAS ALSO RESPONSIBLE FOR THE MANAGEMENT OF A JEWELLERY WEBSITE. TODAY, SHE CREATES NARRATIVE AND VISUAL CONTENT (ILLUSTRATIONS, PHOTOGRAPHS, COLLAGES, ANIMATIONS...) TO ACCOMPANY THE HOUSES, PARTICULARLY JEWELLERS, IN THE DEPLOYMENT OF THEIR IDENTITY. ****** [FR] Célia Mastorchio-Fabbri est une artiste et professionnelle de la communication digitale. Diplômée d'une ESC en Luxury Business, elle a écrit un livre sur l’Artketing et les collaborations légitimes entre l'Art et le Luxe. Ayant acquis ses compétences auprès de plusieurs marques, notamment entre Londres et Paris, en passant par une agence digitale, elle fut également responsable du management d'un site joaillier. Aujourd'hui, elle crée des contenus narratifs et visuels (illustrations, photographies, collages, animations…) pour accompagner les Maisons, particulièrement joaillières, dans le déploiement de leur identité.

Our services

©2023 Luxus Plus. All rights reserved.

Subscribe to our Newsletter

Sign up now to receive sneak previews of our programs and articles!

Special offer

Subscription from 1€ for the first month

Luxus Plus Newsletter