With the launch of the “Vision Pro”, its first “mixed” (virtual and augmented) reality mask, Apple has finally entered this niche, which has until now been occupied almost monopolistically by Meta (ex Facebook, Instagram, Whatsapp…).
It was eagerly awaited. The Vision Pro was unveiled yesterday, Monday, at Apple’s annual developer conference.
According to Apple CEO Tim Cook, this “revolutionary new product”, which will “blend digital content with the real world, will enable us to create new experiences like we’ve never seen before”.
The aim is not to disappoint industry observers and Apple fans with this rival to Quest, the virtual reality headset already launched by Meta in mid-2019. And this at a time when Apple is accustomed to offering highly disruptive innovations to the general public, even if it means offering them at a very high price.
For the Vision Pro, the strategy seems a little different.
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Featured photo : © Apple