L’Oréal expects 5% growth in China in 2025

After a very difficult 2024 in the Middle Kingdom, the world’s number one beauty company has indicated that it expects sales in this market to pick up in 2025, in view of the first encouraging signs.

L’Oréal is finally seeing an improvement in the Chinese market…

At a conference in Shanghai, the managing director of the French beauty giant for North Asia, Vincent Boinay, said he was counting on growth of around 5% in the Middle Kingdom in 2025.

Objective: +5%

“We are seeing encouraging signs at the start of 2025. The figures are improving and the 5% target is not only that of Chinese growth this year, but also that of L’Oréal in China,“ he said.

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Featured photo: © DR