The Artemis investment fund, owned by the Pinault family, has acquired the entire Giambattista Valli fashion house. This acquisition could well serve a new strategy for the Kering group: targeting a new customer segment and charting a more decisive move upmarket.
On Friday, May 23, Artemis, the investment vehicle of the Pinault family, announced that it had taken ownership of the Giambattista Valli fashion house. With this takeover, the owners of Kering have officially made their first foray into the world of haute couture. In fact, Giambattista Valli seems to be shaping the future benchmark for a future haute couture offering within the Kering group.
Between its acquisition of a stake in Valentino at the end of 2023 and the appointment of Pierpaolo Piccioli, who comes from the world of Haute Couture, to Balenciaga, the group seems to have a new ambition: to carve out a place for itself in the world of ultra-luxury, which is much less exposed than the aspirational and occasional clientele in the face of the major slowdown in the luxury sector.
Early ambitions
Last Friday, Artemis, the Pinault family’s investment fund, announced that it was buying all the shares in Giambattista Valli. The fashion house was founded in 2005 by the man who cut his teeth with Roberto Capucci, Fendi, and Emanuel Ungaro as creative director.
In 2017, the fashion house unveiled its first Haute Couture collection. Giambattista Valli thus became the first non-French designer to obtain the rare status of permanent member of the Chambre Syndicale de la Haute Couture.
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Featured photo: Giambattista Valli
