2 September 2025 LUXUS+ CLUB: LUXperience(s) or unique experiences as a key driver of lasting desirability in luxury (Part 2) As we mentioned in the first part of our article—LUXperience(s) or the unique experience as a key driver
2 September 2025 Patrón tequila undergoes its first packaging redesign in 36 years The prestigious tequila brand is revamping the visual identity of its bottles and packaging. This is a major
1 September 2025 Maurice Lacroix launches the AIKONIC collection inspired by its iconic timepiece As the AIKON was born in 2016, becoming Maurice Lacroix’s best-selling watch, the Swiss watchmaker is unveiling a
13 August 2025 GemGenève or the celebration of the rainbow continent The GemGenève exhibition, which closed its doors on May 11, welcomed the JGAA (Jewellery & Gemstone Association of
12 August 2025 Tableware: Ginori 1735 unveils a collection inspired by Greco-Roman mythology This summer, Kering’s porcelain manufacturer Ginori 1735 is unveiling a capsule collection inspired by Homer’s Odyssey. Nearly fifty
31 July 2025 [COLUMN] AI, the Singularity & the Future of Luxury What happens to luxury when machines start dreaming?
16 July 2025 Louis Vuitton is the target of a series of cyberattacks In early July, the flagship brand of the LVMH group suffered online hacks of customer data in several
11 July 2025 The International House of Cosmetics will be built in Chartres in 2028 Supported by Cosmetic Valley, the industry’s competitiveness cluster, and Chartres Métropole, the International House of Cosmetics will be
10 July 2025 [INTERVIEW] “With Cell BioPrint, we are entering a new era, that of diagnosing the invisible” – Adrien Chrétien (L’Oréal Groupe) At the Vivatech trade show, LUXUS PLUS had the opportunity to speak with Adrien Chrétien, Global Head of
9 July 2025 [COLUMN] Algorithms vs. craftsmanship The luxury industry is undergoing a silent but profound transformation. By 2024, “TikTok microtrends” will have redefined the