21 October 2025 [COLUMN] AI, the new muse of creative directors What if artificial intelligence wasn’t the shadow of the creator, but their muse? From Paris to New York,
8 October 2025 How is the luxury sector increasing its investment in new technologies? For the fourth consecutive year, international consulting firm Bain & Company and Comité Colbert, the representative association for
8 October 2025 Demna boosts Gucci sales The immediate availability of Demna’s first Gucci capsule collection in a handful of stores, presented via his short
7 October 2025 Le Rouge Français unveils its first physical store in Paris The French start-up, which aims to become the world leader in plant-based makeup, has just opened its first
1 October 2025 Luxe Pack Monaco: Ma Balise wins the Luxe Pack in Green Award 2025 Ma Balise, a Belgian start-up specializing in connected traceability solutions, won the Luxe Pack in Green Award 2025
25 September 2025 Louis XIII Cognac House ventures into tableware Louis XIII, the prestigious cognac house owned by the Rémy Cointreau group, is diversifying into the world of
23 September 2025 LUXperience(s). VIDEO INTERVIEW: “We are moving from a project-based world to a continuous service relationship” – Pascal Malotti (Valtech) As part of the LUXperience(s) event on November 18 (new schedule), organized by LUXUS PLUS in collaboration with
22 September 2025 EssilorLuxottica and Meta expand their high-tech range Continuing their partnership, EssilorLuxottica and Meta have unveiled new smart glasses featuring artificial intelligence, marking another step forward
18 September 2025 Balenciaga relaunches its Haute Parfumerie With a collection of ten fragrances and a new boutique located at its historic headquarters, the fashion house
16 September 2025 Ask Ralph, Ralph Lauren’s AI-powered virtual shopping experience The American luxury brand has just launched Ask Ralph, a new conversational chatbot integrated into its mobile app