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After acquiring a four-hectare estate in Grasse in 2020 and planting more than 10,000 rosebushes, the Lancôme cosmetics house is going for the first harvest.
Acquired in 2020 by Lancôme, the “Domaine de la Rose” in Grasse grows centifolia roses, used in the manufacture of its perfumes. It normally takes a minimum of three years after planting centifolia roses to have a sufficient harvest, but this year’s flowering season was particularly fruitful.
It is Antoine Leclef, gardener of the Domaine de la Rose, who takes care of the 10,000 centifolia roses of the farm. “They know me, I know them, I water them all one by one. I know which ones are doing well, which ones are not, and every day I go around the estate to see how they are doing,” he explains to BFM Côte d’Azur.
Once the petals are collected, speed is of the essence to keep the maximum of fragrant molecules. The processor usually extracts them two hours after harvesting, which is why the estate has its own distillery. The harvested petals are then placed on a tray and put into a still. “The fragrant molecules will be extracted by steam. We cool it down, and we will recover the rose water at the end” explains Marie Rosenstiehl, deputy director of the olfactory department of the L’Oréal group.
The Lancôme brand has a total of three estates in the region, a total of 10 hectares of cultivation. “We are in the process of welcoming back major companies that were no longer necessarily present in the region, who are interested in the area, and who will inevitably bring economic development,” says Jérôme Viaud, mayor of Grasse.
The project for the estate house was implemented by architects Lucie Niney and Thibault Marca of the NeM agency with a passive bioclimatic design. Work is still underway on the Domaine de la Rose house, but it could welcome the public as early as 2023.
Lancôme’s flower production in Grasse is certified by the European Union as organic agriculture under the ECOCERT certification. This commitment ensures a culture that respects the protection of the climate and the environment, the conservation of soil fertility, the preservation of biodiversity, the respect of natural cycles and the well-being of animals, without the use of chemicals, synthesis or GMOs.
Read also > L’ORÉAL: LANCÔME ACQUIRES ITS THIRD ESTATE IN GRASSE
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After acquiring a four-hectare estate in Grasse in 2020 and planting more than 10,000 rosebushes, the Lancôme cosmetics house is going for the first harvest.
Acquired in 2020 by Lancôme, the “Domaine de la Rose” in Grasse grows centifolia roses, used in the manufacture of its perfumes. It normally takes a minimum of three years after planting centifolia roses to have a sufficient harvest, but this year’s flowering season was particularly fruitful.
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After acquiring a four-hectare estate in Grasse in 2020 and planting more than 10,000 rosebushes, the Lancôme cosmetics house is going for the first harvest.
Acquired in 2020 by Lancôme, the “Domaine de la Rose” in Grasse grows centifolia roses, used in the manufacture of its perfumes. It normally takes a minimum of three years after planting centifolia roses to have a sufficient harvest, but this year’s flowering season was particularly fruitful.
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