Hugo Boss : a resilient first quarter and unchanged forecasts

Against an uncertain global economic backdrop, German fashion group Hugo Boss reports a solid first quarter, buoyed by a rigorous strategy and agile management.

 

Hugo Boss began the year 2025 with first-quarter sales of 999 million euros, down a slight 2% on the 1.01 billion recorded last year. While this decline reflects the overall slowdown in demand, it is still significantly better than analysts’ forecasts, who were expecting an average of 974 million euros.

 

Operating income came to 61 million euros, down 12% on the 69 million recorded in 2024, but again ahead of market expectations. EBIT margin reached 6.1%, while gross margin remained stable. This performance testifies to the Group’s ability to maintain profitability in a tense market environment, thanks in particular to efficiency gains in procurement operations.

A healthy financial situation, but cash flow under pressure

 

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Read also > After a good year in 2024, Hugo Boss is taking a cautious view of 2024

 

Featured photo : © Hugo Boss

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Anthony Conan
Graduated as a multimedia journalist in 2019, Anthony Conan has multiplied his experiences, notably as an editorial assistant at TF1 and as a radio journalist at RCF Bordeaux. He specializes in video editing in addition to writing, and has developed a particular interest in economics.

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