Hilton’s winning strategy in 2024 delivers a year of record growth

Hilton closed 2024 with impressive results, setting all-time records both in terms of expansion and hotel development. This exceptional momentum testifies to the solidity and effectiveness of the Group’s strategy.

 

As a leading brand in the luxury hotel industry, Hilton succeeded in 2024 in optimizing its strategy of expanding its global footprint while enriching its brand portfolio. Here’s a look back at a year marked by dazzling growth and new strategic opportunities for the American group.

 

Exceptional growth in terms of rooms and hotels

 

Last year, Hilton added 973 hotels and almost 100,000 rooms to its global network, marking a 7.3% increase in the total number of rooms. This level of growth is the highest recorded in more than a century of the company’s history.

 

At the same time, the brand signed up more than 1,430 hotels representing 154,000 rooms, consolidating its development pipeline for the coming years.

 

Construction of 88,500 new rooms also began last year. Hilton sets the record for a hotel chain for the highest number of rooms under construction : this represents around one in five hotel rooms under construction worldwide.



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Read also > Hilton signs partnership with Small Luxury Hotels of the World

 

Featured photo : © Hilton

Picture of Anthony Conan
Anthony Conan
Graduated as a multimedia journalist in 2019, Anthony Conan has multiplied his experiences, notably as an editorial assistant at TF1 and as a radio journalist at RCF Bordeaux. He specializes in video editing in addition to writing, and has developed a particular interest in economics.
Luxus Magazine Automne/Hiver 2024

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