The Maison de Haute Parfumerie, born in the Sultanate of Oman, has just set up shop in Kuwait, at Bloomingdale’s department store in Al Zahra near the capital. The recent arrival of L’Oréal as a minority shareholder will help the company to continue its ambitious expansion plan.
Amouage continues its transhumance in the Arabian Peninsula.
The region’s most famous Haute Parfumerie house, founded in 1983 by the Sultanate of Oman, is now also distributed in Kuwait.
Amouage has just rolled out an activation of its Essence collection at Bloomingdale’s department store, located at 360 Mall inAl Zahra, some thirty kilometers from the capital, Kuwait City.
“One of the most upscale and refined markets”
When the construction of its future unit was announced in early 2016, to be inaugurated in 2017 on the model of American stores -with an offer of women’s fashion, leather goods, shoes and beauty products, a restaurant, etc-Tony Spring, the CEO of Bloomingdale’s, had confided that Kuwait was “one of the most upscale and refined markets for fashion”. The store is managed and operated by Kuwaiti Al Tayer Insignia under a licensing agreement.
“In the beauty sector, the Middle East is becoming more than ever an important playground where on-site refinement is favored to elevate its customers. To install (Amouage, editor’s note) to the discovery, we needed a unique place, round like the brand and comfortable to welcome in the heart of this coveted market,” comments, on a Linkedin post, consultant Artho Jerajian, Head of Prospective & New Retail Concepts at VIP Equity GP.
L’Oréal, minority shareholder
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Read also > How L’Oréal is strengthening its holdings in the perfume industry
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