The arrival of Davide Buzzoni as Gucci’s Director of Global Communications completes the reorganization of top management at Kering’s flagship Maison, in search of a new lease of life.
Gucci continues to search for the martingale of success and the providential men to achieve it.
Kering has just confirmed the arrival of Davide Buzzoni as head of global communications for its flagship House.
He “will be directly responsible for the activities of the global press office and corporate communications, ensuring that the narrative is consistent and in line with Gucci ‘s values and vision,” a House spokesperson explained to PRWeek UK.
He will report to Alessio Vannetti, executive vice president and director of the House.
Mercato at the top
This announcement comes after two major changes at the head of Gucci. At the beginning of 2023, the company appointed Sabato De Sarno as Artistic Director, and a new general management tandem, consisting for the past year of CEO Jean-François Palus, assisted since last May by Stefano Cantino as Deputy CEO.
Davide Buzzoni replaces Benjamin Cercio, who left the company last March. Cercio had only joined Gucci a year and a half earlier, at the end of 2022.
Like Benjamin Cercio, who came from Louis Vuitton where he had spent fifteen years, Davide Buzzoni is a Lvmh defector. Since 2018, he has been based in Milan as Global Director of Public Relations and VIPs at Loro Piana, the cashmere house of the world’s number one luxury brand.
Before that, this graduate in communication sciences from Milan’s Statale University and also…in industrial design from Genoa’s Faculty of Architecture, had also worked at Burberry, from 2009 to 2011, as public relations coordinator, then at Prada, from 2011 to 2016, as global public relations coordinator, and finally at Moncler, as global editorial manager, from 2016 to 2018.
A vital relaunch for Gucci and Kering
In other words, “a solid background in public relations and extensive experience in the luxury sector”, as Gucci’s spokesperson pointed out. A background that will be invaluable in helping to restore the visibility and desirability of the House of 2 G’s, which has tarnished in recent times.
In the first half of 2024, Gucci’s sales fell by 20% to €4 billion. Yet its revival is vital for Kering: the Florentine House accounts for almost half of the Group’s sales and two-thirds of its operating profitability!
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Read also > Kering: persistent difficulties at Gucci and a second profit warning for the luxury group
Featured Photo: © Gucci
