François-Xavier Morizot takes the reins at Martell cognac

Already in charge of G.H Mumm and Perrier-Jouët champagnes at Pernod Ricard, François-Xavier Morizot is also taking over the reins of the spirits group’s cognac business. This is being severely hampered by the surcharges imposed by Beijing on European brandies at the end of 2024.

 

He is the new strong man for cognac and champagne at Pernod Ricard.

 

François-Xavier Morizot, already in charge of champagnes at the French spirits group, has just been appointed to head its Martell cognac house.

 

He replaces Philippe Neusch, who spent only two years in the position.

 

A second AOC

 

“Already committed to the group and with extensive experience in managing another AOC,” François-Xavier Morizot “will ensure continuity while demonstrating a genuine desire to fully invest himself in discovering and getting to know his new ecosystem,” commented Martell in a press release.

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Read also > Champagne: clouds gathering over Mumm (Pernod Ricard) and Moët-Hennessy (LVMH)

 

Featured photo: © Martell

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Sophie Michentef
Sophie Michentef has worked for more than 30 years in the professional press. For fifteen years, she managed the French and international editorial staff of the Journal du Textile. She now puts her press, textile, fashion, and luxury expertise at the service of newspapers, professional organizations, and companies.
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