The first quarter of 2025 confirms the excellent form of Italy’s two flagship luxury car brands : Ferrari and Lamborghini posted solid financial results despite a still unstable global environment.
With progressive electrification, sustained demand and a refined sales strategy, both brands are charting a promising course towards sustainable profitability.
Lamborghini : hybrid breakthrough boosts results
Lamborghini posted an impressive performance in the first quarter of 2025, driven by the launch of its hybrid models. Sales rose by 29.6% to €895.2 million, while operating profit (EBIT) jumped 32.8% to €248.1 million. These results confirm the solidity of the technological turn taken by the Sant’Agata Bolognese brand.
Two models account for this success : the Revuelto, Lamborghini’s first V12 plug-in hybrid, and the Urus SE, the electrified version of the famous SUV. The ramp-up of production and very high global demand enabled the brand to deliver 2,967 vehicles during the quarter, representing sustained overall growth. North America recorded spectacular growth of 21%, followed by Asia-Pacific (+14%) and Europe, Middle East & Africa (+7%).
Lamborghini thus continues to expand its global footprint, with a balanced geographical distribution : 1,368 units delivered in EMEA, 1,034 in America, and 565 in APAC. In terms of nations, the United States dominates (933 units), followed by Germany (366), the UK (272), Japan (187) and Italy (143).
Read also > Lamborghini breaks the 3 billion euro sales barrier in 2024
Featured photo : © Lamborghini