Counterfeiting: conviction for selling models imitating Fred’s Force 10 collection on the market in Neuilly-sur-Seine

Counterfeiting is not only rife in disadvantaged suburbs. The Neuilly-sur-Seine Court of Justice has just convicted a “designer” selling jewelry imitating models from the “Force 10” collection by the Fred jewelry house on the internet and at a market in Neuilly-sur-Seine.

 

The widespread counterfeiting of certain jewelry designs does not exempt counterfeiters from their responsibilities. Even if these fakes are commonplace and sold in very different channels at much more affordable prices than those of the jewelry houses they imitate.

 

This is essentially the lesson to be learned from a ruling by the Paris Court of Justice (TJ) dated June 18, 2025.

 

A stall in Neuilly-sur-Seine

 

FRED, the watchmaker belonging to the LVMH group, obtained a conviction for copyright infringement and infringement of jewelry designs sold at a market stall in the upmarket Parisian suburb of Neuilly-sur-Seine (Hauts de Seine), reproducing its FORCE 10 collection, as well as a conviction for unfair competition and parasitism against the entrepreneur presented as “Madame H.”

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Read also > Vietnam unveils anti-counterfeiting policy

 

Featured photo: © Fred Paris

Picture of Sophie Michentef
Sophie Michentef
Sophie Michentef has worked for more than 30 years in the professional press. For fifteen years, she managed the French and international editorial staff of the Journal du Textile. She now puts her press, textile, fashion, and luxury expertise at the service of newspapers, professional organizations, and companies.

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