The promising young Bollywood actress is expected to help the House of Chanel better conquer a promising market. This is a useful move for the luxury brand, whose main destinations are currently slowing down.
Chanel has also enlisted the services of a Bollywood star to help it conquer India. Ananya Panday will be the first ambassador to represent the House of Chanel in her country.
The 26-year-old actress, who is very popular in Asia, announced the good news in a post on her Instagram account, accompanied by a photo of herself in casual attire—jeans and a jacket—and, most importantly, carrying a bag from the famous fashion house. She said she was “so grateful and excited to begin this journey with Chanel” as “the first-ever ambassador for India and someone who is from India. Dreams can come true.”
Dior and Estée Lauder, already close to Bollywood stars
At the end of 2024, another iconic luxury brand, Dior, appointed actress and fashion icon Sonam Kapoor as its new ambassador for India. In May 2023, the American beauty group Estée Lauder also appointed actress and model Manushi Chhillar, Miss World 2017, as its new global brand ambassador.
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Read also > India: a promising market for luxury goods?
Featured photo: © Conor Clinch/Chanel
