Chanel and Hermès gained global market share in 2024

According to the latest GlobalData report, the champions of selective luxury, Chanel and Hermès, gained further market share in 2024. Gucci and Vuitton, on the other hand, lost market share.

Very often, extremes meet.

The latest report from the data and analysis company GlobalData, founded in 1999 and listed on the London Stock Exchange, illustrates this phenomenon once again.

A brand offering products at mini prices and two Houses which, on the contrary, target a wealthy clientele, less sensitive to the economic situation, have come out on top in 2024.

Chanel, Hermès and… Shein, the winners of 2024

On the one hand, the king of fast fashion with its rock-bottom prices, the Chinese company Shein, and on the other, the ultra-high-end fashion houses Chanel and Hermès, have seen their global market share grow significantly in 2024.

To continue reading this article, subscribe or log in to your account

Discover our plans

• Every day, keep up to date with the latest business news from the world of luxury.
• Receive the essential luxury business news by email every week
• Access all our events
• The Luxury Journals and Luxus Magazine in print and digital versions

Subscribe for 1€

Become an active member of the community of luxury leaders.

Read also > Kantar BrandZ Top100 2024: Louis Vuitton, Hermès and Chanel, leading luxury brands

Featured photos: © Unsplash