Perrier-Jouët has been named official champagne of the Kitz Race Club. Every year, this ephemeral facility welcomes VIPs attending the prestigious international alpine skiing competition, the Hahnenkamm Race in Kitzbühel (Tyrol), whose 2025 edition took place from January 21 to 26.
Pernod Ricard Austria and Pernod Ricard Germany have won the title of official champagne suppliers to the Kitz Race Club.
Access to this unique networking platform is reserved exclusively for VIP guests from the worlds of politics, sport, business and society, who attend the Hahnenkamm Race in Kitzbühel, in the Austrian Alps, in the Tyrol region.
A showcase at the summit
By becoming an official supplier to the Kitz Race Club, an annual gathering of national and international guests in one of the world’s most popular winter sports destinations, Champagne Perrier Jouët has given itself an unusual cross-border activation.
Every winter, some 100,000 spectators are expected to attend the Hahnenkamm Race in Kitzbühel over six days.
The Champagne House gave the 1,500 daily guests of the 85th Kitz Race Club the opportunity to taste its non-vintage cuvées, in an exclusive bar area offering a breathtaking view of the world-renowned alpine ski race.
VIP guests were able to taste Perrier-Jouët Belle Epoque and take advantage ofPernod Ricard’s versatile offer, including its Super Prestige portfolio with carefully selected whiskies, cognacs and rums such as Havana Club Maximo or Chivas Royal Salute.
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Featured photo: © Trilux
