The luxury fashion brand founded by Charaf Tajer opened its first physical store in Paris on June 6. Located in the capital’s chic 8th arrondissement, Casablanca is more determined than ever to take its growth to new heights, particularly through international expansion.
Luxury disruptors are particularly dynamic this spring. A few weeks after the leather goods brand Polène opened a flagship store on the Champs-Elysées in Paris, it is now Casablanca’s turn to strengthen its physical distribution network.
Founded in 2018 by Moroccan-born Parisian designer Charaf Tajer, Casablanca has chosen to showcase its complete lifestyle universe in a setting located at 62 Rue du Faubourg St Honoré (Paris 8th arrondissement), opposite the British Embassy.
This opening coincides with the recent arrival of the new CEO and the brand’s intention to relocate its design studio and headquarters.
A comeback and a “sign of progress”
Brunello Cucinelli, Comme des Garçons, Alberta Ferretti, and Alaïa now have Casablanca as their new neighbor on the famous luxury street at 62 Rue du Faubourg Saint-Honoré.
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Featured photo: © Casablanca
