With the recent expansion of its historic factory in Valenza, Piedmont, Bvlgari now boasts the largest single-brand jewelry production site in Europe. Much more than just a factory, this new-generation Manifattura Bvlgari embodies the values of Italianness, tradition, and sustainability championed by the Rome-based LVMH group company.
Eight years after opening its first production workshop in the Valenza region, Bvlgari, owned by the LVMH group, inaugurated an extension of nearly 19,000 square meters on Wednesday, April 16, bringing the total area of its Manifattura to 33,000 square meters.
This is a strategic location, as the Piedmont region in northwestern Italy is known for being home to Italy’s largest jewelry manufacturing hub.
Now the largest single-brand jewelry production site in Europe, the Manifattura is set to welcome 500 new talents by 2029.
Stronger vertical integration
On April 16, Bvlgari opened its expanded production site in Valenza.
The ribbon-cutting ceremony was attended by Jean-Christophe Babin, CEO of Bvlgari, Toni Belloni, President of LVMH Italy, Elena Chiorino, Vice President and Regional Minister of Piedmont, Fausta Bergamotto, Undersecretary at the Ministry of Enterprise and Made in Italy, and Nicolò Rapone, Director of Jewelry Operations.
For the Roman jeweler founded in 1884, this “bold expansion” allows the LVMH group’s jewelry house to “oversee every step of the jewelry production process, from sourcing raw materials to creating the final product, while shaping the future of the craft tradition.”
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Read also > Bvlgari appoints former Dinh Van CEO to head its High Jewelry division
Featured photo: Manifattura Bvlgari, Valenza © Bvlgari
