Breitling appoints Austin Butler as ambassador for its Top Time B31

The Swiss watchmaker has appointed the winner of the 2023 Golden Globe for Best Actor for his portrayal of Elvis as the ambassador for its latest Top Time B31. And it features his first three-hand manufacture movement!

 

Breitling may be 141 years old, but it knows how to stay in tune with the times.

 

On March 25, on the eve of the Watches and Wonder 2025 show in Geneva, the Swiss watchmaker made a double announcement: the appointment of American actor Austin Butler as the new ambassador for its new model, the Top Time B31. This is a first for Breitling, as it incorporates the B31 caliber, its very first manufacture movement with three hands!

 

“Austin perfectly embodies the free spirit of this collection,” the company says. Designed for those who intend to live their lives as they see fit, the Top Time embodies the personality, individuality and casual style characteristic of the actor.”

 

A pioneer of non-gender

 

From its beginnings in the 1960s, the Top Time established itself as an icon of style and speed. “This bold and unconventional chronograph by Willy Breitling reflected the freedom of the era” and represented “a break with traditional watch design,” recalls the specialized media la Côte des montres. And it describes the multitude of its followers: “motorsport enthusiasts, fashion icons and even… secret agents”. In the 1965 opus Thunderball, James Bond wears a Top Time modified by Q…

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Read also > Breitling acquires Gallet, its second acquisition of a renowned watch brand in two years

 

Featured photo: © Breitling

Picture of Sophie Michentef
Sophie Michentef
Sophie Michentef has worked for more than 30 years in the professional press. For fifteen years, she managed the French and international editorial staff of the Journal du Textile. She now puts her press, textile, fashion, and luxury expertise at the service of newspapers, professional organizations, and companies.
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