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Brand Finance, the world’s leading brand valuation consultancy, has just unveiled its ranking of the 150 most valuable French companies between 2022 and 2023. After a 13% increase between 2021 and 2022, the valuation of these brands has increased by a further 17% in one year, representing a gain of more than 71 billion euros in brand value. Unsurprisingly, Louis Vuitton, a brand of the French world leader LVMH, ranks first, followed by Total Energies and Chanel.
The total value of the 150 French brands surveyed by the Brand Finance France 150 ranking continues to climb the ladder. They are back to a high level of competitiveness, helped by the strong momentum of premium and luxury brands, as well as industrial flagships. Other particularly dynamic sectors, with double-digit growth, include cosmetics, spirits, real estate, business services and many others.
Louis Vuitton leads the way
In 2022, Louis Vuitton was already in first place in the Brand Finance France 150 ranking for the first time in its history. One year later, the monogrammed brand is once again at the top of the podium with a brand value of 25 billion euros and a brand strength (editor’s note: brand strength measures the ability of a brand to create a continuity of demand in the future by building customer loyalty) rated AAA.
It shines through its overflowing and innovative creativity, under the artistic impetus of Nicolas Ghesquière, who has been in charge of the women’s collections for the past ten years. On the other hand, it continues its development with new workshops (Vendôme), the opening of new stores around the world or even ephemeral places such as LV Dream in Paris, which has been a great success since its inauguration.
“Louis Vuitton has increased its brand value more than fivefold in 10 years. It perfectly embodies the strength and excellence of France in the world in the apparel/fashion/luxury sector, which represents 20.1% of the ranking,” said Bertrand Chovet, Managing Director of Brand Finance France.
Two sectors, two places, one battle
The second place in the ranking goes to Total Energies. Its value rebounds to 20 billion euros (+54%) but does not return to its 2020 levels (20.9 billion euros).
The brand is relying on its commercial and financial performance, with the Oil & Gas sector benefiting from a very strong increase in fuel prices. Its adjusted net income is expected to reach 36.2 billion euros in 2022. The rebranding illustrates the group’s outlook, particularly with regard to the objective of achieving carbon neutrality by 2025. However, this transformation of the business and the company is accompanied by a further drop in the Brand Strength score, which is down almost 4 points.
And to finish off this top podium, Chanel, one of the most emblematic luxury brands in France, comes in third place, recording a valuation of 18.7 billion euros; an increase of 42%. The Maison de la rue Cambon thus moved up from 7th place in 2020 to 5th place in 2021 before climbing two more places in this latest ranking. Chanel’s Brand Strength is up three points, thanks in particular to the implementation of new sustainable development perspectives (action plan to limit global warming, Chanel Mission 1°5…).
Dior enters the top 10 for the first time
After Louis Vuitton, the world’s number one luxury brand has entered another of its brands in the Top 10. The House of Dior recorded a record 63% growth in brand value, rising from 15th to 8th place, to reach a valuation of 13 billion euros. The company continues to conquer continents and customers, thanks to its know-how and the creative talent of Maria Grazia Chiuri. The company’s success is based on the plurality of its different universes: fashion, perfumes, make-up and leather goods. A definite and worldwide craze proved by social networks. In fact, Dior leads the way in Instagram interactions of fashion brands and would have generated more than 88 million interactions on the Meta platform in 2022.
The strongest increases in 2023
Icade, a real estate group and the fifth largest listed real estate company, has entered the Brand Finance 2023 ranking, with an increase of 245%. It is ranked 145th, with a valuation of 336 million euros. The brand’s outlook has improved significantly, based on solid fundamentals, notably its key role in the Greater Paris project, while exceeding expectations in its diversified business lines.
Alpine, a subsidiary of the Renault group specializing in sports cars, has increased by 143% to reach a brand value of 552 million euros, entering at the 125th place. The reasons? A boost from Formula 1 since 2021 and a transformation to electric with its Dream Garage range.
Rémy Martin, one of the largest French Cognac Houses, recorded a 96% increase in its brand value to 1.3 billion euros, moving up 28 places to 79th place. Brand Strength is up 27% and is becoming the main driver of value creation, notably through familiarity and consideration measures.
Many other brands are also thriving in the rankings, such as Technip FMP (102nd place) and Dassault Aviation (134th place). Also noteworthy are the advances in brand values of luxury brands such as Céline (+69%), Givenchy (+57%) and Van Cleef & Arpels (+55%).
The strongest French brands
The companies that appear in the Brand Finance 150-2023 ranking have an average Brand Strength score of 71.3, corresponding to an AA+ rating.
According to Bertrand Chovet, Managing Director of Brand Finance France: “The increase in this average is 0.8 points this year, reflecting a stagnation in the competitiveness of French brands compared to 2022“.
Up 2.3 points, leading tire brand Michelin becomes the strongest with a score of 88.1 out of 100, followed by Decathlon (87.5). Premium and luxury brands such as Louis Vuitton and Lancôme (86/100), Hermès, Yves Saint Laurent ( 84/100) or L’Oréal and Hennessy (83/100) are also present.
Finally, among the French companies whose Brand Strength has significantly increased, we find Rémy Martin (+16, points), RATP (+12.7 points), SNCF (+10.2 points) and CMA CGM, a container ship owner, which has gained 8.1 points.
Between Brand Strength, new perspectives, speed of growth and plurality of brands, this new 2023 ranking by Brand Finance once again highlights the development of French companies through its annual ranking.
Read also >LVMH Innovation Award 2023: which start-up will succeed Toshi, the 2022 winner?
Featured photo : © Louis Vuitton[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
Brand Finance, the world’s leading brand valuation consultancy, has just unveiled its ranking of the 150 most valuable French companies between 2022 and 2023. After a 13% increase between 2021 and 2022, the valuation of these brands has increased by a further 17% in one year, representing a gain of more than 71 billion euros in brand value. Unsurprisingly, Louis Vuitton, a brand of the French world leader LVMH, ranks first, followed by Total Energies and Chanel.
The total value of the 150 French brands surveyed by the Brand Finance France 150 ranking continues to climb the ladder. They are back to a high level of competitiveness, helped by the strong momentum of premium and luxury brands, as well as industrial flagships. Other particularly dynamic sectors, with double-digit growth, include cosmetics, spirits, real estate, business services and many others.
Louis Vuitton leads the way
In 2022, Louis Vuitton was already in first place in the Brand Finance France 150 ranking for the first time in its history. One year later, the monogrammed brand is once again at the top of the podium with a brand value of 25 billion euros and a brand strength (editor’s note: brand strength measures the ability of a brand to create a continuity of demand in the future by building customer loyalty) rated AAA.
It shines through its overflowing and innovative creativity, under the artistic impetus of Nicolas Ghesquière, who has been in charge of the women’s collections for the past ten years. On the other hand, it continues its development with new workshops (Vendôme), the opening of new stores around the world or even ephemeral places such as LV Dream in Paris, which has been a great success since its inauguration.
“Louis Vuitton has increased its brand value more than fivefold in 10 years. It perfectly embodies the strength and excellence of France in the world in the apparel/fashion/luxury sector, which represents 20.1% of the ranking,” said Bertrand Chovet, Managing Director of Brand Finance France.
Two sectors, two places, one battle
The second place in the ranking goes to Total Energies. Its value rebounds to 20 billion euros (+54%) but does not return to its 2020 levels (20.9 billion euros).
The brand is relying on its commercial and financial performance, with the Oil & Gas sector benefiting from a very strong increase in fuel prices. Its adjusted net income is expected to reach 36.2 billion euros in 2022. The rebranding illustrates the group’s outlook, particularly with regard to the objective of achieving carbon neutrality by 2025. However, this transformation of the business and the company is accompanied by a further drop in the Brand Strength score, which is down almost 4 points.
And to finish off this top podium, Chanel, one of the most emblematic luxury brands in France, comes in third place, recording a valuation of 18.7 billion euros; an increase of 42%. The Maison de la rue Cambon thus moved up from 7th place in 2020 to 5th place in 2021 before climbing two more places in this latest ranking. Chanel’s Brand Strength is up three points, thanks in particular to the implementation of new sustainable development perspectives (action plan to limit global warming, Chanel Mission 1°5…).
Dior enters the top 10 for the first time
After Louis Vuitton, the world’s number one luxury brand has entered another of its brands in the Top 10. The House of Dior recorded a record 63% growth in brand value, rising from 15th to 8th place, to reach a valuation of 13 billion euros. The company continues to conquer continents and customers, thanks to its know-how and the creative talent of Maria Grazia Chiuri. The company’s success is based on the plurality of its different universes: fashion, perfumes, make-up and leather goods. A definite and worldwide craze proved by social networks. In fact, Dior leads the way in Instagram interactions of fashion brands and would have generated more than 88 million interactions on the Meta platform in 2022.
The strongest increases in 2023
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Brand Finance, the world’s leading brand valuation consultancy, has just unveiled its ranking of the 150 most valuable French companies between 2022 and 2023. After a 13% increase between 2021 and 2022, the valuation of these brands has increased by a further 17% in one year, representing a gain of more than 71 billion euros in brand value. Unsurprisingly, Louis Vuitton, a brand of the French world leader LVMH, ranks first, followed by Total Energies and Chanel.
The total value of the 150 French brands surveyed by the Brand Finance France 150 ranking continues to climb the ladder. They are back to a high level of competitiveness, helped by the strong momentum of premium and luxury brands, as well as industrial flagships. Other particularly dynamic sectors, with double-digit growth, include cosmetics, spirits, real estate, business services and many others.
Louis Vuitton leads the way
In 2022, Louis Vuitton was already in first place in the Brand Finance France 150 ranking for the first time in its history. One year later, the monogrammed brand is once again at the top of the podium with a brand value of 25 billion euros and a brand strength (editor’s note: brand strength measures the ability of a brand to create a continuity of demand in the future by building customer loyalty) rated AAA.
It shines through its overflowing and innovative creativity, under the artistic impetus of Nicolas Ghesquière, who has been in charge of the women’s collections for the past ten years. On the other hand, it continues its development with new workshops (Vendôme), the opening of new stores around the world or even ephemeral places such as LV Dream in Paris, which has been a great success since its inauguration.
“Louis Vuitton has increased its brand value more than fivefold in 10 years. It perfectly embodies the strength and excellence of France in the world in the apparel/fashion/luxury sector, which represents 20.1% of the ranking,” said Bertrand Chovet, Managing Director of Brand Finance France.
Two sectors, two places, one battle
The second place in the ranking goes to Total Energies. Its value rebounds to 20 billion euros (+54%) but does not return to its 2020 levels (20.9 billion euros).
The brand is relying on its commercial and financial performance, with the Oil & Gas sector benefiting from a very strong increase in fuel prices. Its adjusted net income is expected to reach 36.2 billion euros in 2022. The rebranding illustrates the group’s outlook, particularly with regard to the objective of achieving carbon neutrality by 2025. However, this transformation of the business and the company is accompanied by a further drop in the Brand Strength score, which is down almost 4 points.
And to finish off this top podium, Chanel, one of the most emblematic luxury brands in France, comes in third place, recording a valuation of 18.7 billion euros; an increase of 42%. The Maison de la rue Cambon thus moved up from 7th place in 2020 to 5th place in 2021 before climbing two more places in this latest ranking. Chanel’s Brand Strength is up three points, thanks in particular to the implementation of new sustainable development perspectives (action plan to limit global warming, Chanel Mission 1°5…).
Dior enters the top 10 for the first time
After Louis Vuitton, the world’s number one luxury brand has entered another of its brands in the Top 10. The House of Dior recorded a record 63% growth in brand value, rising from 15th to 8th place, to reach a valuation of 13 billion euros. The company continues to conquer continents and customers, thanks to its know-how and the creative talent of Maria Grazia Chiuri. The company’s success is based on the plurality of its different universes: fashion, perfumes, make-up and leather goods. A definite and worldwide craze proved by social networks. In fact, Dior leads the way in Instagram interactions of fashion brands and would have generated more than 88 million interactions on the Meta platform in 2022.
The strongest increases in 2023
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