Bentley Home opens flagship store in Dubai

Bentley Home has opened its first flagship store in Dubai. Already present in Saudi Arabia and Qatar, the lifestyle decoration division of the luxury car brand has identified the region as a very promising one for its ultra-high-end proposals and personalized services.

 

While Bentley has put the brakes on its all-electric plan, the famous British luxury car brand, owned by Germany’s Volkswagen, is speeding up the expansion of its Home division.

 

Bentley Home took advantage of Dubai Design Week to inaugurate its first showroom-flagship in the city on November 19, marking its entry into this buoyant market. Until then, the brand had four dedicated showrooms, based in Milan (Italy) but also already in the region, in Riyadh (two units) and Jeddah (Saudi Arabia).

 

Partnership with Luxury Living Group

 

Seven Luxury Living multi-brand stores based in Qatar (Al Rayyan), the USA (New York, Miami, Los Angeles and Dallas), France (Paris) and Turkey (Istanbul) also offer Bentley Home collections and classics, celebrating “the form and function of the luxury car brand in materials”, “the finest finishes and craftsmanship, in collaboration with world-renowned designers”.

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Read also >Bentley pushes back its all-electric plan to 2035

Featured Photo: © Bentley Home

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Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.
Luxus Magazine Automne/Hiver 2024

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