The US investment fund is reportedly in the process of selling its shares in Canada Goose, the brand specializing in outdoor clothing. A project that could change the future of the brand.
Although Bain Capital and Canada Goose did not comment on this announcement, several sources claim that discussions are ongoing regarding the sale of a large part of the capital of the brand founded in 1957.
60.5% of the capital of Canada Goose could be sold
Bain Capital intends to sell its shares in Canada Goose, which amount to 60.5% with multiple voting rights (a class of shares not listed on the Stock Exchange), or 55.5% of decision-making power. The company had joined the high-end brand in 2013 and participated in its IPO as a majority shareholder. This year, the shares of Canada Goose rose 23%. The market capitalization of the company reached 1.07 billion euros.
The investment fund would already have appointed advisors to survey and evaluate buyers. Other shareholders could join Bain in this approach.
The sale of shares in Bain Capital could therefore have a considerable impact on the future of the firm renowned for its parkas and down jackets. On the one hand in terms of commercial strategy and production with potential workshop openings outside of Canada, and on the other hand in terms of artistic direction. Designer Haider Ackermann is at the head of the brand’s collections and also works at Tom Ford.
Launched in Canada, the Maison values local manufacturing – with three quarters of its production being made in the country – even though economic pressures are much greater. In 2023, the brand was forced to close its Canadian plant located in Boisbriand, transferring 180 employees to the Montreal factory.
In its 2024-2025 fiscal year ended last March, Canada Goose had generated revenues of $1.3 billion (approximately 810 million euros). His net profit was then 95 million dollars. The brand has 74 stores of its own in the world and should soon open one in Milan and one in Paris.
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Featured photo : © Canada Goose