14 February 2025 Valentine’s Day: how luxury brands are getting in tune with new emotional bonds As a couple, alone or in threes, the new generations are reinventing ways of loving each other. But
13 February 2025 Lingerie: a market revitalized by Bra fitting and the ultra sexy After prioritizing comfort during the pandemic period, the lingerie market is picking up steam with sexy. But beware,
12 February 2025 Chinese New Year: what makes a luxury campaign successful? Both a chestnut tree and a martingale of luxury, Chinese New Year always offers a pretext for the
11 February 2025 Sarah Benady, future CEO of Jacquemus In the midst of a charm offensive aimed at potential American minority investors, Jacquemus has recruited a new
10 February 2025 How L’Oréal is strengthening its holdings in the perfume industry On the heels of the publication of annual results that are more resilient than the market, the beauty
7 February 2025 The Super Bowl, a media opportunity underestimated by luxury An essential marketing opportunity on the American scene around the national sport (American soccer), the Super Bowl is
6 February 2025 [Luxus Magazine] Super Bowl in 10 key figures Much more than an American football final, the Super Bowl doubles up as a showcase for advertising creativity,
5 February 2025 Chanel: a new hobo bag to rescue Luxury Fatigue? Chanel unveils its first new leather goods product in three years: the 25 bag. Strongly criticized on social
4 February 2025 Champagne Perrier-Jouët, partner of the Kitz Race Club for the Hahnenkamm Race in Tyrol Perrier-Jouët has been named official champagne of the Kitz Race Club. Every year, this ephemeral facility welcomes VIPs
3 February 2025 Coach is the comet of Lyst’s latest 2024 ranking The American House of Leather Goods has benefited from the growing craze for accessible luxury. It has climbed