More well-known French spirits brands find themselves in the crosshairs of the Chinese authorities, following the launch of their anti-dumping investigation in January. This initiative raises concerns about its implications for international trade between the European Union and China.
New twist in China’s anti-dumping case. On Tuesday March 12, the Chinese Ministry of Commerce announced its intention to include new spirits companies in its anti-dumping investigation into wine spirits imported from the European Union (EU).
Martell & Co, a subsidiary of Pernod Ricard, Jas Hennessy & Co, part of the luxury goods group LVMH, and E. Remy Martin & Co of Rémy Cointreau are the companies concerned by this investigation.
To date, none of these companies, among the most influential in the world, has commented on the investigation.
The cognac industry, represented by the Bureau national interprofessionnel du cognac (BNIC), considers this investigation to be a “classic procedural step in an investigation”, explaining that the aim is to “designate a panel of players deemed representative, on the basis of whose study the Chinese authorities will issue their conclusions”.
He adds that “if this panel is confirmed in the next few days”, he and the cognac producers will “collaborate actively”.
Tensions between China and the EU
On January 5, Beijing announced the launch of an anti-dumping investigation into wine spirits from the European Union, following a complaint from the China Alcoholic Beverages Association. The investigation concerns spirits from the brandy family, of which cognac is the most prestigious appellation. China suspects the producers of having exported bottles to its territory at knock-down prices of around 16%. The investigation is expected to last between twelve and eighteen months.
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Read also>EU-CHINA TRADE WAR THREATENS FRENCH COGNAC MARKET
Featured photo : © Hennessy
