2024 was a pivotal year for Accor, which demonstrated its ability to navigate in an uncertain economic environment, while displaying impressive financial strength : the Group posted financial results well above expectations.
Buoyed by the dynamism of its various segments, and above all by the pursuit of its strategic plan to strengthen its position in the global market, Accor has not only strengthened its operational foundations, but has also clearly set out its ambitions for the years ahead.
In 2024, the Group generated consolidated sales of 5.606 billion euros, up 11% on 2023. Sales growth was driven primarily by the solid performance of the Luxury & Lifestyle and Premium, Mid-Market & Economy (PM&E) divisions. These positive results are largely attributable to the efficient management of its assets and the optimization of its global hotel network, which enabled Accor to remain competitive while maintaining strong profitability.
Sustained growth thanks to strong international demand
In detail, sales in the Luxury & Lifestyle division boomed, with growth of 19%. At the same time, the Premium, Midscale and Economy segments also posted solid performances, with growth of 5%.
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Featured photo : © Accor
