Buoyed by the strength of its Luxury & Lifestyle division and solid global demand, the Accor group has published improved results for the first quarter of 2025. Despite regional disparities and an uncertain macroeconomic context, the hotel giant remains confident in its medium-term growth prospects.
French hotel group Accor reported sales of €1.349 billion for the first quarter of 2025, up 9.2% on the same period last year. This performance was largely driven by strong momentum in the Luxury & Lifestyle division (+17.9%), while the Premium, Midscale & Economy (PME) segment posted more modest growth. Despite the negative impact of exchange rates – particularly in Brazil and Egypt – and contrasting business conditions in Europe, Accor continues to benefit from a diversified portfolio in terms of both segments and geographies.
Luxury & Lifestyle segment drives growth
With sales of 668 million euros, the Luxury & Lifestyle division confirmed its role as a growth driver. RevPAR (revenue per available room) rose by 8.3%, mainly thanks to price increases (2/3 of growth) and improved occupancy rates.
The Luxury segment, which generates 75% of this division’s revenues, posted a 9% increase in RevPAR, buoyed by a recovery in international tourism flows. The Lifestyle segment saw its RevPAR rise by 6.3%, with particularly strong performances from resorts in Turkey, Egypt and the United Arab Emirates, benefiting from sustained demand and good occupancy rates.
To continue reading this article, subscribe or log in to your account
Discover our plans
- Every day, keep up to date with the latest business news from the world of luxury.
- Receive the essential luxury business news by email every week
- Access all our events
- The Luxury Journals and Luxus Magazine in print and digital versions
Subscribe for 1€
Become an active member of the community of luxury leaders.
Read also > Accor : remarkable results and a well-thought-out strategy in 2024
Featured photo : © Accor
