[Luxus+ Magazine] A brief history of luxury: Bvlgari’s Serpenti collection turns 75

For 75 years, the Italian jewellery house has been creating and recreating the image of the snake in its jewellery and watches. More recently, it has also used the image in fashion accessories such as bags and glasses.


A favourite of film stars and the fashion world, the emblematic snake, a signature of the House of Bvlgari, will celebrate its 75th anniversary in 2023. To celebrate the event, the jewellery brand opened an immersive exhibition at the Saatchi Gallery in London at the end of November.


Benedetta Barzini, photographed for Vogue in 1968 © Gian Paolo Barbieri/Condé Nast, via Shutterstock



Click here to read the full article on Luxus Plus Magazine.


Featured photo : © Bvlgari


Picture of Hélène Cougot
Hélène Cougot
Passionate about art and fashion, Hélène went to a fashion design school: the Atelier Chardon-Savard. She then completed her training with an MBA in Marketing at ISG. She has written for the magazine Do it in Paris and specializes in writing articles about luxury, art and fashion for Luxus +.

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