Aston Martin appoints Andreas Bareis to lead its Americas region

Effective July 1, Andreas Bareis will assume the role of President and CEO of Aston Martin The Americas, a strategic region that represents the group’s largest market in terms of sales volume.

Aston Martin continues its reorganization with the appointment of Andreas Bareis as President and CEO of Aston Martin The Americas. Effective July 1, 2026, this appointment places him in charge of all of the automaker’s commercial activities on the American continent, considered its most important region in terms of sales.

In his new role, he will be responsible for strengthening the brand’s dealer network, enhancing the customer experience, and driving Aston Martin’s growth in this key market.

An executive with an international background

Andreas Bareis has more than 18 years of experience in the luxury and high-performance automotive industry. Before joining Aston Martin, he held several executive positions at Mercedes-Benz, Lotus, and McLaren.

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Featured photo : © Aston Martin