Although it expects to underperform next year, the German fashion group will continue its CLAIM 5 strategic plan, via the new “TOUCHDOWN” initiative, to optimize its revenues and return to growth and better results by 2027.
Hugo Boss disappointed the stock market by announcing in a press release dated December 4 that its sales and results would decline in 2026. This is the consequence of its new strategic plan for 2028, called “CLAIM 5 TOUCHDOWN”, which follows on from the previous CLAIM 5 plan…
However, the German fashion group promises that this will be a blessing in disguise, as it aims to return to growth in 2027, before accelerating in 2028. In the long term, it expects an earnings before interest and taxes (EBIT) margin of 12%, the target initially announced for 2025, which is higher than market growth.
2026: a year of consolidation
“2026 will be a year of consolidation and realignment and an important step in positioning HUGO BOSS for long-term profitable growth,” announced Yves Müller, Chief Financial Officer.
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Read also > Hugo Boss: a resilient first quarter and unchanged forecasts
Featured photo: © Boss x Steiff
