With Tiffany & Co. joining its strategic partnership with UNESCO, the world’s leading luxury group marks a new milestone in the implementation of its sustainable development program. Always aiming to reconcile performance with the regeneration of life, the new five-year agreement further strengthens its position in ocean conservation.

From storytelling to story proving…

On the eve of COP30 in Brazil, LVMH and UNESCO, the international organization that aims to build peace through education, culture, science, communication, and information, have signed a new five-year agreement. Entitled “For the Beauty of Life”, it expands the group’s actions in favor of biodiversity preservation, the foundations of which were laid in 2019. Against the current economic headwinds that too often relegate environmental issues to the background, the world’s leading luxury goods company has chosen instead to accelerate and launch projects aimed at achieving concrete results in this area.

The Foundation of American jeweler Tiffany & Co is joining the agreement and unveiling a unique project focused on preserving the seabed.

A new stage in the LIFE360 environmental program

“I am delighted to announce that UNESCO and LVMH are renewing their special partnership dedicated to biodiversity conservation and sustainable development. This is an important new step in a collaboration that has already had a real impact over the past five years, focusing on eight biosphere reserves in the Amazon region!” said Antoine Arnault, Director of Image and Environment for the group, on LinkedIn.

This new five-year agreement, entitled “For the Beauty of Life,” is part of LVMH’s LIFE 360 environmental strategy. The agreement targets three priorities by 2030: supporting sustainable economic models, measuring economic and social impacts, and strengthening skills and knowledge, particularly in agroforestry and regenerative agriculture.

To carry out this ambitious project, the group can draw on the experience gained alongside UNESCO five years earlier with the “Man and the Biosphere Program.” Between 2020 and 2025, the LVMH group has carried out nearly 80 initiatives in close collaboration with communities in eight Amazonian biosphere reserves. Spread across Bolivia, Brazil, Peru, and Ecuador, these reserves cover 30 million hectares and are home to 1.3 million people, the majority of whom belong to indigenous populations.

Among its main achievements, the group has contributed to the establishment of participatory governance in the eight Amazonian biosphere reserves, as well as the training of 200 people in fighting forest fires.

The Tiffany & Co. Foundation at the bedside of the seabed

This continued collaboration between LVMH and UNESCO is accompanied by an unprecedented commitment from the Tiffany & Co. Foundation.

Committed to supporting ocean science, it has unveiled the “Delivering a Healthy Ocean” initiative, which aims to support the development of sustainable marine management plans in several regions around the world.

The project aims to train a network of decision-makers and experts in at least ten countries by 2030 to promote the emergence of concrete solutions to protect marine ecosystems.

“Our belief is that luxury must lead the way, not only by reducing its footprint, but also by actively regenerating biodiversity,” Antoine Arnault said on his LinkedIn account. Quoted in the press release, he added that he wanted to continue the group’s role as an “integrator and facilitator in shaping this new relationship with living things.”