LUXUS MAGAZINE was present in Paris at the Salon du Made in France, which took place from November 8 to 11, 2024 at Porte de Versailles. On this occasion, we met Marc Brunel, General Manager of Alliance France Cuir, the French trade confederation dedicated to the leather industry.
This month, the Salon du Made In France (MIF) at Porte de Versailles hosted an immersive stand punctuated by numerous events, showcasing the leather industry, its creativity and its craftsmanship.
A co-product of the agri-food industry, leather is a natural material that embodies the logic of a circular economy. Every year, the French leather industry recycles more than 160,000 tonnes of hides – twenty times the weight of the Eiffel Tower.
The 75 m²“Made In Cuir” area at the heart of theSalon MIF’s fashion and accessories section was managed by Alliance France Cuir, the French trade confederation dedicated to the leather industry, founded in 1948 and formerly known as the Conseil National du Cuir.
Alliance France Cuir is the voice of 21 professional federations, united by a passion for leather and its skills of excellence. Here,we meet its General Manager, Marc Brunel, to discover the secrets of a material that never ceases to fascinate.
LUXUS MAGAZINE: We’re on the Made in Cuir stand at the Salon du Made in France. Why did Alliance France Cuir decide to take part in this trade show for the general public?
Marc Brunel: The reason why Alliance France Cuir and the French leather industry are represented on the Made in France stand is to promote, explain and raise awareness among end customers of the value of our material and, more generally, of our entire value chain. Leather is an extraordinary material that has existed for tens of thousands of years, and has never ceased to evolve over time to meet the tastes and expectations of the times. France possesses real know-how in this field, since very high-end leather goods are made in our country. Leather is also used as the basis for many everyday items: you’ll find it in your shoes and leather goods, of course, but also in your watch straps, your sofa and on your clothes. It’s an extremely versatile material, polymorphous but always of excellence.
In this Made In Cuir area, we want to show the intrinsic qualities of leather, its resistance, durability and reparability, but also explain the trades that work with this material. In many cases, these are little-known trades in which craftsmanship has a special, but not exclusive, place: some even have their origins in industry. These are trades where craftsmanship and industry fit together perfectly to produce extremely elaborate, luxurious and desirable products.
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Featured Photo: © Alliance France Cuir
