[Luxus Magazine] UNBOXING BRIEF The French Way: “I bring the experience to my subscribers”

This article was first published in the Spring/Summer 2023 issue of Luxus Magazine

The French Way, real name Sabrina, is a beauty, lifestyle, fashion and wellness influencer with almost 200,000 followers on social networks. Always smiling, with a zest for life at any time of day, she shares her daily life, her tips and tricks, and immerses us in her life as a content creator. Her most popular videos on Youtube? Unboxing.


Her trump card? Precision and detail. It’s with honesty and passion that she confides in Luxus Plus. Interview.


On your YouTube channel, the “unboxing” playlist is the one with the most videos. How do you explain this?


First and foremost, because Iʼm extraordinarily lucky to receive so many PR mailings from brands on an almost daily basis! Secondly, because Iʼm well aware of how lucky I am, Iʼve made it my mission to share this with my audience. From the packaging to the little note sent to me by the teams, not forgetting the product itself, I leave no stone unturned, and try to make my subscribers live the experience.


Click here to read the full article on Luxus Magazine.

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The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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