EDITOR’S NOTE: This article was first published in Issue No. 11 – Summer 2025 of Luxus Magazine. In
Communication et Marketing- Page 9
The first images of the Louis Vuitton Beauty collection and campaign, the luxury brand’s foray into cosmetics alongside
Ralph Lauren Fragrances has signed its first multi-award-winning international artist to represent its latest fragrance: Usher. This partnership
What happens to luxury when machines start dreaming?
The summer season is in full swing and, with it, the photo and video activations of luxury Houses
Beach clubs, private beaches, and hotel pools have become the new playground for luxury brands since COVID, once
Faced with declining consumption among their aspirational customers, luxury brands are increasingly turning to their best customers (VICs).
The luxury industry is undergoing a silent but profound transformation. By 2024, “TikTok microtrends” will have redefined the
For its 2025 summer campaign, the British brand is evoking memories of the Glastonbury music festival. Since the
The Talents du Luxe ceremony took place on June 19, at the end of the Sommet du Luxe,
