Data experts Kantar and Altiant have deciphered the expectations of affluent luxury customers, particularly those under the age
Communication et Marketing- Page 13
Audemars Piguet celebrates its 150th anniversary this year. To mark the occasion, the Swiss watchmaker “Born in Le
What if the stars could guide us to our next vacation spot? Marriott has just published a guide
Here’s the plot twist: perhaps luxury brands need to stop chasing cultural relevance. Maybe the new luxury OS
As a couple, alone or in threes, the new generations are reinventing ways of loving each other. But
Both a chestnut tree and a martingale of luxury, Chinese New Year always offers a pretext for the
An essential marketing opportunity on the American scene around the national sport (American soccer), the Super Bowl is
Much more than an American football final, the Super Bowl doubles up as a showcase for advertising creativity,
Chanel unveils its first new leather goods product in three years: the 25 bag. Strongly criticized on social
This Thursday morning, the contours of Louis Vuitton’s presence during the 24 Grands Prix of the F1 season
