A few days ago, the colour and trend specialist unveiled the shade that will be the star of 2024. It is Peach Fuzz, a soft, fresh peach shade that oscillates between pink and orange.
Viva Magenta Red was crowned the colour of 2023, but now the Pantone Institute’s committee of forty or so specialists has revealed the hue for the year ahead. It is expected to influence trends in fashion, marketing, design and beauty.
In 2024, the flagship colour will be Peach Fuzz. This shade, described by Pantone as warm, subtly sensual, poetic and romantic, is intended to be discreet but powerful. “PANTONE 13-1023 Peach Fuzz is a soft, velvety peach with a universal appeal that warms the heart, mind and body,” says the institute.
Why Peach Fuzz?
The purpose of this colour is to spread a message of tenderness and kindness, driven by a desire to come together and enjoy a certain calm. Like a sanctuary shared by all communities.
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Featured photo : © Pantone
