Expedia Group has unveiled its Horizons 2025 report, which deciphers the main trends in travel. Shopping, all-inclusive, Jomo holidays… Here’s what you need to know from this study.
While international tourism has returned to 96% of its pre-pandemic levels in the first seven months of 2024, according to the World Tourism Organisation, and is expected to remain in good shape over the coming months, three major trends will set the pace for holidaymakers and the industry.
Conducted by market research agency OnePoll between 19 and 22 August 2024, in accordance with the Market Research Society’s code of conduct, the study commissioned by Expedia Group reports on the travel motivations of almost 25,000 people living in 19 countries. These were adults who have travelled or plan to travel for leisure in the next three years. The result is the Horizons 2025 report, which brings together three of the Expedia Group’s reservation platforms: Expedia, Hotels.com and Abritel.
The shopping trip
Travellers will be making room in their suitcases. Unusual and original items, which are causing a stir on social networks, are being snapped up by holidaymakers who want to get their hands on these fashionable goods. We’ve seen this with Cédric Grolet’s trendy patisseries, where the queues outside the shops are not far from being made up entirely of locals. Japanese sweets, Korean cosmetics and even pistachio chocolate bars from Dubai are all products that are part of this trend known as the shopping trip.
During their stay, 39% of travellers visit a grocery shop or supermarket and 44% look for local products not available at home, according to Expedia data. The most popular shopping trips according to the platform include coffee tours in Costa Rica, tea tastings in China and matcha rituals in Japan.
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