The timeless charm of vintage continues to attract watch enthusiasts. More than a passing fad, it’s a solid trend. Once criticized for their lack of innovation, icons of the past are now at the heart of the most sought-after collections.
Vintage continues to seduce watch lovers. More than just a trend, it’s an enduring phenomenon. While some once criticized watchmakers’ lack of innovation, it’s clear that yesterday’s icons have become today’s masterpieces.
Manufacturers are capitalizing on their iconic models to attract collectors and watch enthusiasts. This strategy is part of a dynamic in which historic design is brought to the fore, and history is transformed into a captivating narrative by marketing experts.
In a market disrupted by the pandemic, where consumption has evolved, a return to safe, timeless values is essential. Buying a pre-owned luxury watch is now seen as a wise and strategic choice, combining a passion for watchmaking with an intelligent financial investment.
“Novelty at any price is no longer in the air,” explains Cyrille Vigneron, CEO of Cartier. “When a House is lucky enough to have in its collection historic watches with such strong designs that they stand the test of time with the same desirability, it would be wrong to deprive itself of them. However, it’s important to know how to anchor them in the modernity and desirability of the moment”.
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