With their logo-printed loungewear caps, sweaters and shirts, high-end hotels are developing more and more designer collections, highlighting their prestigious setting. Lines that have been appropriated by travelers to make a new fashion trend: the resort core.
While the sleek, logo-free collections of quiet luxury, old money and tradwife have invaded the fashion scene in recent months, another trend is emerging more and more on social networks and in the streets. The core resort thus fills the changing rooms with these pieces branded by the luxury hotel brands that we proudly display, showing where we spent our last holidays. In theory.
Tell me where you are on vacation and I’ll tell you who you are
The core resort takes root in the heart of luxury hotels. It all starts with simple goodies offered to travellers. Between the bottles, caps and other tote bags, high-end establishments often offer free small practical items to use during the stay and take home as a souvenir of the holidays.
Once home, some travellers continue to wear them. Certainly out of affection for these articles and their meaning, but also to value their few days spent in these luxury hotels with their community.
A new way, in short, to affirm your social status and show others that you are able to sleep in rooms at several hundred or even thousands of euros at night. This movement implies that we are part of a certain circle of privileged, an elite club, frequenting the most beautiful addresses and that we are followers of a refined lifestyle.
Click here to read the full article on Luxus Magazine.
Featured photo : © Ritz Paris x Frame
