It’s back to school time, and with it the big trend for September 2024: preppy style. Straight out of American schools in the 60s, preppy fashion is once again being adopted by the younger generation, offering a boulevard for certain brands rooted in this trend.
While 90 French schools are experimenting with a single outfit for all pupils, a style directly inspired by schools is back in the spotlight more than ever. After exposed lingerie, baby doll silhouettes and the glamorous mob wife, it’s now the turn of the preppy trend to galvanise fashionistas. This wardrobe has its origins in the 1960s, in America’s top fashion schools: a fairly strict dress code, but marked by a certain elegance, propelled by America’s young golden elite. The name preppy comes from the word prep school. Over the decades, influenced by pop culture, preppy style has spread beyond the gates of universities to the trendiest streets of fashion capitals and up the catwalks of the biggest luxury houses.
The Gossip Girl phenomenon
In the 1980s, author Lisa Birnbach published The Official Preppy Handbook, a manual describing the history of the American school wardrobe, its social representation and the cultural aspects of this global lifestyle. No. 1 for 38 weeks on the New York Times bestseller list in 1980, the book was a real success!
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Featured photo : © Tommy Hilfiger
