Contraction of the English words business (business) and leisure (leisure), Bleisure continues to attract workers. Taking advantage of a business trip to visit the destination or extend a professional stay after an appointment are more popular than ever. The line between work and holidays has never been so thin, and the concept could prove to be beneficial for employees as well as companies.
Departure on Thursday for appointments in London, return Friday noon. Although the program may seem classic, the idea of extending a business trip by a few hours or days is increasingly appealing. This trend, called Bleisure, allows to merge the personal business and leisure travel. Decoding.
9 out of 10 employees want to take advantage of business travel to explore the region
Until a few years ago, only executives could afford to combine business trips with tourism. Recently, employees who are sent away for a few days also want to take advantage of destinations. This trend named Bleisure thus bears its name: a mix of English words business (business) and leisure (leisure).
The goal is to take a few days off or an extended weekend after a mission abroad, or work from home to stay a little longer. 89% of workers worldwide want to make the most of their free time during their business trip by extending their stay, according to a study by the American Hotel & Lodging Association.
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