[Luxus Magazine] Taylor Swift: record-breaking The Eras Tour

Officially closed in Vancouver on Sunday December 8, Taylor Swift’s 149-date world tour, The Eras Tour, has set a new record with over $2 billion in takings, according to the New York Times! This kaleidoscopic journey through the singer-songwriter’s 18-year career has become the most lucrative in music history, surpassing even Coldplay’s Music of the Spheres World Tour.

 

“We’re about to embark on one last great adventure together”.

 

This is how pop megastar, seasoned businesswoman and billionaire since the end of July 2023, Taylor Swift opened the final concert of her The Eras Tour on the evening of December 8.

 

Launched on March 17, 2023 in Glendale, Arizona (USA), this world tour has taken the beauty on the road and in the air for two years, covering 149 dates in 21 countries.

 

Each time, a gigantic 3-hour, 20-minute show played to full houses, involving no less than a dozen costume changes and brimming with little attentions, hidden tracks and surprises for her beloved fans, the swifties. Just take a look at her clip “I can do it with a broken heart” or read our latest LUXUS MAGAZINE in print format (Autumn-Winter 2024-25, N°9) to get an idea of thephysical and mental training required for this high-flying show.

 

Far from being twilight, her final show, at once grandiose and intimate, continued right up to the last moment to bring happiness and magic to the eyes of the 54,000 fans at Vancouvers’ BC Place Stadium, some of whom had already attended other dates with the singer. A young audience, mostly female but not exclusively, dressed for the occasion in Americana style, blending cowboy influences and glitter, and singing along to her greatest hits, the legacy of an 18-year career marked by successes, difficulties asserting herself and heartbreak.

 

“Long Live” Vancouver

 

For The Eras Tour, Taylor Swift transformed her song“Long Live”, taken from her third studio album Speak Now (2010), into an anthem for the occasion, replacing the lyrics “end of a decade” with “end of an era”.

 

As she has done every evening for the past two years, Taylor Swift warmly thanked her fans and crew from the stage under a shower of confetti, then ended with a series of hugs – all American that she is – to her dancers and musicians.

 

However, the evening of December 8 has a different flavour, like a gentle melancholy.

 

Click here to read the entire article on Luxus Magazine

Featured Photo: © Disney+

Picture of Victor Gosselin
Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.
Luxus Magazine Automne/Hiver 2024

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