In her 17-year career, Taylor Swift has become much more than a pop sensation: she has become the omnichannel artist par excellence. A model of female emancipation and an accomplished businesswoman, she has forged a special emotional relationship with her fans. Her latest world tour – The Eras Tour – which is playing to sold-out houses, is generating record financial spin-offs in the cities, regions and countries visited by her 146 shows! Here’s a look at a positivity shoot that has become one of the world’s most lucrative entertainment empires.
With her sixth world tour, bringing in the equivalent of the GDP of 42 countries, Taylor Swift has officially entered the exclusive club of female billionaires.
She recorded her first album at the age of 16, scored hit after hit, won 12 Grammy Awards, built up a fan base on a par with K-pop starlets, defied the music industry and the Trump administration: Taylor Swift is admired everywhere she goes.
Behind her success lies a genuine passion for music, eager to share her heartaches, her limits, her battles, her ghosts and her luminescent phases with her fans, the aptly named Swifties. There’s also a determination to sing and protect her rights against an often lawless industry. Only the Southern accent of her early days on the country scene would have been overplayed to launch her career.
A cash machine
With The Eras Tour, Taylor Swift broke all sales records for an international tour. Only Elton John stands in her way, but for how much longer? According to the Washington Post, the tour, which commemorates her entire career, is set to earn her $4.1 billion.
And according to the sharing rules granted to American artists, Taylor Swift should personally receive 85% of this revenue.
But Taylor Swift isn’t just about concert tickets. She also generates huge economic spin-offs at the venues where she tours.
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Featured Photo: The Eras Tour : The Film poster detail © Taylor Swift
