At the beginning of January, the American television channel NBC announced that rapper Snoop Dogg would be one of two consultants covering the 2024 Olympic Games in Paris. This surprising choice has sparked debate in the media and on social networks.
After fulfilling a similar role three years ago for the Tokyo Olympics on the Peacock streaming network alongside actor Kevin Hart, Snoop Dogg is at it again. The rapper has just been hired by NBC, the American television network, as a special correspondent, working in tandem with sports specialist Mike Tirico. Snoop Dogg will “give his take on what’s happening in Paris, visit the city’s landmarks, attend competitions and meet athletes, their friends and families”, NBC said in a press release.
While the channel could have chosen a more traditional sports journalist or a more polished celebrity, it is banking on originality to reach a new audience who might have turned to other media to follow the Olympic events. NBC is also using Snoop Dogg’s humour and distinctive personality to make the Games more fun and dynamic. This breath of fresh air should also benefit from his aura on social networks. It’s easy to imagine the rapper’s jokes invading these networks with sequences that could generate millions of views, giving the audiovisual group an all-important profile.
A choice that entertains social networks
Despite the benefits of this appointment in terms of media impact, NBC has come up against some criticism. On X, several internet users have poked fun at the contrast between Gérald Darmanin’s policy against drug use and Snoop Dogg’s attraction to cannabis.
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Featured photo : © Screenshot Youtube : Snoop Dogg, Pharrell Williams – Let’s Get Blown
